Flyo

About Flyo

In the current world of fast growing e-commerce industry, Flyo came with an idea of delivering premium/niche products at your doorstep within an hour. Their main focus to start the operation in the beginning was in Bengaluru, India. The consumers here are used to ordering daily groceries from various apps but for getting some niche products at their doorstep instantly there was no other player in the market.

What I i did

I worked on Flyo during its initial phases of public launch, and got the opportunity to design the product from scratch. I had to understand the business model, customer value proposition , target segment – everything!

The majority of Flyo’s users were premium customers, so it was important that the design looked niche and clean. The focus was to make it look like an app for luxury brands.

The product category varied and included beauty, body care, food and beverages. I researched each of the categories to come up with templates for product listing screens.

I was responsible for designing the entire app, hence had to understand and define the complete user workflow. This included critical flows like searching products, viewing product listing, adding products to cart, reviewing orders etc.

Once UX and workflows were aligned with the client, I also designed the UI themes and design systems.